Marketing refers to the activities of a company associated with buying, advertising, distributing or selling a product or service. What's the difference between advertising and promotion advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them.
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service. Learn all about advertising and promotions for nonprofit and for-profit businesses, in this topic from the free management library topics include basics, preparing, methods and evaluating.
Ad age is the leading global source of news, intelligence and conversation for marketing and media communities -- get all the breaking news, right now. Advertising, promotions, and marketing managers plan programs to generate interest in products or services they work with art directors, sales agents, and financial staff members.
101 of the best small town marketing, advertising and promotional tips to help your small business prosper.Download